A STUDY ON RETAILING OF BANAS DAIRY’S PRODUCTS AT AMUL PARLOUR IN SELECTED VILLAGES OF PALANPUR AND VADGAMTALUKA

The study was carried out to know and analyse the retailing status of banas dairy's products in the villages through Amul parlours which comes under dairy cooperative society and to find out the reasons behind nonexistence of Amulparlour under DCS in selected villages.Two Talukas of Banaskantha District i.e. Palanpur and VadgamTaluka were selected purposively. During the survey it was observed that most of the parlours were dealing with retailing of milk, buttermilk, dahi, ice-cream and ghee. Milk and buttermilk were sold regularly in morning and evening and order was placed daily basis and mainly in morning time. Leakage and supply timings were main problems faced by retailers. Out of 9 retailers, 4 retailers were facing problem of leakages in pouches of milk and buttermilk and timing of supply while 3 retailers were facing problem of Leakage. Approximately 66.7% retailers were satisfied with banas dairy's services. There were 18 villages where Amul parlour does not exist. For knowing the reasons behind it, the mantris of respective dairy cooperative societies were selected as respondent to find out the reasons behind it. It was observed that unavailability of space to build the building for parlour, unavailability of employee to appoint at Amul parlour and unawareness about the policies of dairy regarding operationality of Amul parlour were the main reasons. They also said that if these problems are solved they will try to open parlour under DCS in their villages.