THE ESTIMATION OF THE SALES AREA USAGE IN TERMS OF THE HYPERMARKET "MAGNIT"Journal: Synergy of Science (Vol.7, No. 1)
Publication Date: 2017-01-31
Authors : Shevchenko A. A.;
Page : 0-0
Keywords : merchandising; sales area; effectiveness of the usage.;
This research is devoted to the merchandising that is to the effective sales area usage and inevitably to the successful canvassing of loyal and potential customers. There are considered the indexes of sales area effectiveness such as footprint coefficient and display area coefficient in terms of the hypermarket "Magnit".
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