Art imagery in Advertising in terms of socio-cultural transformations of XX ? XXI century

Advertising graphics is the subject of study in the context of artistic imagery. Purpose of the article ? to conduct a comparative analysis of the visual language of Advertising on example the Art styles of modernіsm, postmodernism and metamodernism. The research results of the socio-cultural determinants and ascendancy of computer technologies II part XX ? early XXI century to the evolution of Advertising communications are presented. The aesthetic views, semiotic approaches and stylistic tendencies in Advertising are considered, and the positive traits use of creative technologies in the designing of advertisement as a visually-verbal model are characterized. Promotional products for the mass market should have the aesthetic level and perform the cultural-educational function.