A Study of Relation Between Consumer Buying Behaviour Factors & Demographic Characteristics of Organised Retail

Abstract The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. During recent years, the entire concept of retailing has been redefined in terms of its structure and fundamental changes in consumer behavior on account of demographic, psychographic and socioeconomic factors. The changing pattern of consumer behavior is influencing retailing in India, especially organized retailing. As a matter of fact, personal and social factors such as needs, perceptions, attitudes, interests, opinions, activities and lifestyles mostly influence consumer behavior in a rapidly changing retail environment. The retail sector has witnessed a paradigm shift in Solapur with the presence of retail stores like D-mart, Big Bazaar, McD, Oasis Mall etc. The objective of this study is to find out the relation between consumers demographic characteristics and buying behavior factors towards organized retail.