REFORMASI BIROKRASI ALA PEMERINTAH KOTA PONTIANAK

This study aims to identify the characteristic of bureaucratic reforms implemented by the government of Pontianak City. Some innovation has been successfully carried out in order to speed up public services, thus have an impact on increase of public confidence. The results of this study indicate that the role of strong leadership from the Mayor of Pontianak City (Sutarmidji) and public interaction factor becomes an important element in the implementation of bureaucratic reform in Pontianak. Furthermore, in the context of change management, in order to accelerate the bureaucratic reform in Pontianak, local government using power-coercive approach and normative-re-educative approach. Both of these approaches have succeeded in altering the face of Pontianak City bureaucracy becomes: serve the public better, providing excellent service, fast, cheap and even free, safe, easy, transparent,and fair.