Theoretical aspects definition of the potential competitiveness of enterprises

The different theoretical approaches to the interpretation of the concepts of «potential» and «competitiveness of company» are indentified in this article. On the ground of the research proposed stages of potential competitiveness. It is proved that under the potential competitiveness of enterprises should be understood as a set of enterprise resources, forming capabilities under the influence of competition and determine the presence of actual competitive advantages that justify the directions of further development of the enterprise in the long run compared with competitors in the market. Grounded properties that are inherent to the category of «potential competitiveness of enterprises».The structural components of the potential competitiveness of enterprises, which form the competitive opportunities and benefits of the company and are in relationship to each other, are identified in the article.