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LEXICAL-GRAMMATICAL MEANS OF FORMATION OF COMMUNICATIVE AND PRAGMATIC POTENTIAL OF THE FRENCH-LANGUAGE ADVERTISING SLOGAN

Journal: PHILOLOGY (Vol.1, No. 8)

Publication Date:

Authors : ;

Page : 27-29

Keywords : advertizing slogan; communicative and pragmatic potential; lexical-grammatical means; Frenchlanguage advertizing.;

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Abstract

In this article the peculiarities of advertizing slogan are considered. It is established that the advertizing slogan as one of the main components of the advertizing text has communicative and pragmatic determination. The main lexical-grammatical means for pragmatic effect of French-language advertizing slogan are revealed. Keywords: advertizing slogan, communicative and pragmatic potential, lexical-grammatical means

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Last modified: 2017-04-10 21:31:23