FOREIGN-LANGUAGE INFLUENCE ON THE MODERN RUSSIAN ADVERTISING. ANALYTICS OF ADVERTISING TEXTS IN “COSMOPOLITAN”, “GQ”, “ESQUIRE”, “ALLURE” MAGAZINES FOR OCTOBER, NOVEMBER, DECEMBER 2016

This article deals with the linguistic borrowing and assimilation of Anglo-Americanisms in the communication of youth audience. The borrowed Anglo-Americanisms and their subsequent creative word formations are actively used in the advertizing texts. In the given article the choice of object, subject and method of research are reasoned; the results of content analysis of advertizing texts with foreign words and phrases, Latin and English abbreviations, the Russified adopted words from foreign language are given.