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MARKET RESEARCHES OF CONSUMER PROPERTIES OF DEVICES FOR CARRYING OUT INHALATION BASED ON THE STATISTICAL PROCESSING OF QUESTIONNAIRE RESULTS

Journal: NAUKA MOLODYKH (Eruditio Juvenium) (Vol.5, No. 1)

Publication Date:

Authors : ; ; ; ;

Page : 89-101

Keywords : devices for inhalation; consumer properties; statistical processing; competitiveness; questionnaires; market researches;

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Abstract

Artificial inhalation is used at various bronchopulmonary diseases and demands use of special medical devices which represent the inhalation systems which are carrying out delivery of a medicinal preparation in respiratory tracts in gaseous state. For the real research the types of devices which are present at the assortment practically of each pharmaceutical organization for performing inhalation were chosen: steam (paro – wet) an inhaler and nebulizers: ultrasonic, compressor, membranous (electron and mesh – MESH). Authors of article according to statistical processing on the basis of tables of an associativity in the environment of a «Statistica» package of results of questionnaire of buyers of devices for performing inhalation, studied the factors influencing the choice of buyers, also interrelation between the factors influencing the choice and purchase of the device and gender and age characteristics of potential buyers. The analysis showed that most of consumers prefer to buy the inhalation equipment of the known trademark, the reliable producer, with optimum operational characteristics and reasonable price. It is taped that for male respondents all parameters of devices are important, and women pay larger attention to the buying price. The most important characteristic of devices for performing inhalations considered convenience of use. By this criterion, from the point of view of consumers, compressor inhalers (most of buyers would wish to buy the nebulizer of this type in the price range from 2 to 5 thousand rubles) are in the first place, and then there are membranous. It is noticed that in process of age augmentation – demands to principal specifications of devices, such as raise: completeness, compactness and convenience, also decrease demands to design. It is also revealed that more strict requirements (low noise level, existence of a mask for the baby, existence of the timer and regulator of a stream of air, existence of the adapter for work from network, a possibility of switching of a sprayer of solution for receiving particles of the different size) were shown upon purchase of the device for performing inhalation for children. Authors have set a target based on the statistical processing of the results of questionnaire of devices buyers for inhalation to study the key parameters and characteristics that influence the choice of customers

Last modified: 2017-04-10 23:42:13