Strategic financial management of enterprises the real investments

Conceptual strategic financial government of enterprises the real investments bases are reasonable. Intercommunications of strategic financial custom of enterprise the real investments controls are investigational: investment pro- jects, investment potential, investment activity, investment attractiveness, investment state of enterprise. The factors of the indirect and direct operating are distinguished on the system of strategic financial management investments and factors which influence on the investment attractiveness of enterprises. For the estimation of investment attractiveness enterprises are offered index which takes into account the investment attractiveness of region and branch belonging of enterprise. The models of estimation of investment attractiveness are worked out for alternative strategies of investing of enterprises: survival, maximizations of return from the inlaid facilities, expansion, and support of food-market strategies.