Role of Management in Today’s Changing World Environment and Emerging Challenges of Organizational Behaviour?
Journal: International Journal of Pharmaceutical Sciences and Business Management (IJPSBM) (Vol.1, No. 1)Publication Date: 2013-12-30
Authors : M.SUBBA RAO R. SRINIVASULU;
Page : 72-81
Keywords : Organizational Behaviour; tremendous; employment; recreation superior; technological advancement;
Abstract
Few things touch our daily life as much as organizations do. We depend on organizations for education, employment, food, clothing, shelter, health, wealth, recreation, travel and much more. They touch every aspect of human life, from birth-to-death. In fact, life becomes unlivable sans organizations. But most of us have a casual attitude towards organizations. We notice their importance when they fail to deliver their goods and services to us. In today’s competitive scenario, organizations will have to reorient themselves to meet the new challenges. Organizational Behaviour (O.B) as a discipline plays a vital role in this age of superior technological advancement and tremendous uncertainty. Most people are born and educated in organizations, acquire most of their material possessions from organizations, and die as members of organizations. Many of our activities are regulated by the various organizations that make up our governments. And most adults spend the better part of their lives working in organizations. Because organizations influence our lives so powerfully, we have every reason to be concerned about how and why those organizations function. The present study includes importance, the role of management in today’s changing world environment, environmental challenges and emerging challenges of organizational behaviour.
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