Globality Criterion for a Mission Statement: Case Study in Oman

The need for a new criterion, the globality, in the mission statements of firms implies that the same mission statement of a firm should deliver exactly the same messages to the stakeholders at home and abroad. This criterion should inform the stakeholders of the fundamental message that is the business principles, values, ethics, beliefs, employment, working conditions, production process, product quality, and customer care that are applied by the firm at home, are or will be applied abroad without any deviations. Such a message gives stakeholders confidence in the products and services of the firm, and consequently its organizational performance will be improved, because it shows that they are compatible with international standards. The justifications for this criterion based on the operational effects of globalism, the theories of convergence and industrial organization, and the values of strategists of organizations.