Environmentally Friendly Products: Factors Affecting Search for Information

Current research covers various forms of environmentally concerned consumer behavior, and their determinants. However, there is little research focus on the factors affecting search for information relating to environmentally friendly goods and services. An investigation was conducted into the role of perceived consumer effectiveness and income on search for information, through a national survey (n=213). Results support the hypothesis that 19 percent of the variation in search for information is accounted for by perceived consumer effectiveness, while six per cent is accounted for by income. The study theorizes the role of perceived consumer effectiveness, and offers research and other implications.