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Good News vs. Bad News: What do Market and Editorially driven Indian Newspapers prefer?

Journal: AIMS International Journal of Management (Vol.5, No. 3)

Publication Date:

Authors : ; ;

Page : 201-212

Keywords : Content Analysis; Indian Newspapers; Newspaper Marketing; Media Analysis; News Values;

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Abstract

Bad news has generally been considered newsworthy and seemingly dominates news in the mainstream media. This study does a content analysis of the front pages of four leading Indian newspapers to see how much of the coverage is good news and how much of it is bad news. The study also took at the difference in approaches of market-driven newspapers and editorialdominated newspapers, when it came to coverage of good and bad news. The study finds that while bad news does dominate the front pages of newspapers, good news wasn't totally ignored. It was seen that market-driven newspapers were keen to include more good news in their front page coverage compared to those newspapers that are editorially driven.

Last modified: 2017-04-26 19:01:29