Effect of Internal-Marketing-mix on Customer Pyramid-oriented Banking Service Performance

Internal Marketing [IM] is focusing and revisiting the manageable, productive and support services of employees in the front and back end of business operations. The need and importance of business outsourcing has prominence in business operations because of the limited sharing of services among employees. In the perspectives of motivating the support services of each employee on one another, internal marketing incentives play an additional spirit in working climate apart from information outlay. Internal marketing drivers like Rewards, compensation, information, senior-supervisor intermediary and other intangible benefits of employees on the value proposition of customer, brand and corporate have positive impact. Employee's of Banking service has been given a thrust in the IM study and all the sectors of service industry too have scope of IM as a value system.