Assessing Business Opportunities in BRIC Countries

The purpose of this study is to examine the economic potential of EU and BRIC, and determine the most attractive and promising country for foreign investment and doing business. Based on the analysis performed, Russia was determined to be the one. Current political and economic situation in modern Russia is assessed, business environment for new business development and investment opportunities are investigated. The current state of marketing in Russia is explored and assessed. Based on the analysis promising areas for international business development in Russia are discussed and evaluated.