LANGUAGE NEEDS ANALYSIS OF STUDENTS OF ECONOMICS

One of the main concerns of educational specialists is the relevance of their programmes to the graduates' success on today's highly competitive labour market. As a result of these concerns academics at the English Department of the University of Economics in Prague, Czech Republic decided to conduct a survey of undergraduates, graduates and their major employers as well as the academic staff at the university in order to determine the suitability of English language courses offered to students. The result of this research has been implemented in the adaptation of new teaching materials which aim to satisfy real world requirements. A needs analysis used in this study proved to be very valuable as it emphasises the practices of using multiple sources and multiple methods in the data gathering stage. Triangulation was employed to validate the findings. This type of analysis encouraged the creation of more suitable and appropriate teaching material. Such an analysis also facilitates the collection of information regarding the needs of students and the requirements of other stakeholders.