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INTERNET MARKETING AS A TOOL OF IMPROVING THE ACTIVITY OF TOURISM COMPANIES

Journal: Synergy of Science (Vol.11, No. 1)

Publication Date:

Authors : ;

Page : 0-0

Keywords : internet marketing; internet technology; loyalty; consumer; social network; e-mail marketing; search engine optimisation; product placement; remarketing.;

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Abstract

The main methods of internet marketing, improving the activity of tourism company are considered; the objectives of introduction of marketing innovations are defined; advantages and disadvantages of the main methods of internet marketing are identified.

Last modified: 2017-05-13 19:24:50