АНАЛІЗ МАРКЕТИНГОВОГО СЕРЕДОВИЩА ПІДПРИЄМСТВА НА ПРИКЛАДІ ТОВ «ІНТЕРСЕРВІС»

Objective. The objective of this study is to analyze the characteristics of the marketing environment formation and development, the establishment of the influence factors and key elements on example of the transport and logistics company ‘Interservice' (Kyiv). Methods. To achieve the objectives of the study as a theoretical and methodological framework the system of general scientific and special methods were used, namely the dialectical method of scientific knowledge - for the study of fundamental marketing provisions; methods of causal analysis - to determine the place and role of the marketing environment in the enterprise management system. Results. The essence of the concept of ‘enterprise marketing environment' was de- termined. The basic levels of the marketing environment of the enterprise were analyzed. The features of the analysis of the marketing environment were presented, the advantages and disadvantages of this process were determined, the research algorithm was defined. The profiles of the marketing environment of ‘Interservice' were examined, the main positive and negative factors of influence on the activities of the company were set.