ХАРАКТЕРИСТИКА ІНФРАСТРУКТУРНОЇ СКЛАДОВОЇ ДОСЛІДЖЕННЯ СЕРЕДОВИЩА ФОРМУВАННЯ СТРАТЕГІЇ РОЗВИТКУ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ

Objective. The objective of the article is to characterize the infrastructure component of the Ukrainian tourism market development strategy and to specify the directions of its optimization. Methods. Research is based on a comprehensive analysis of the Ukraine tourism in- dustry infrastructure components. The dialectical method of scientific cognition is used. The research is also based on the scientific methods of epistemology: theoretical generali- zation, analysis and synthesis, induction and deduction, forecasting, graphing techniques, statistical and mathematical analysis. Results. Tourist accommodation infrastructure, cultural and entertainment tourism infrastructure are investigated. Results of the study allow to make the conclusion as for the reduction of institutions and visitors in almost all infrastructures. This is connected with the crisis phenomena in the state, the lack of reliable data on the areas of Crimea and Do- netsk and Luhansk regions. The author proposes to develop and implement a competitive strategy of the tourist market development. One of the directions of the strategy should be the introduction of the authentic tourist destinations program, which will be based on spe- cific tourism opportunities of Ukraine cities.