SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER

Business leaders and Talent acquisition team are always on their toes to supersede even the latest recruiting. Owing to this, the world is observing the hiring industry undergo pockets of disruption. With technology booming at its own pace, E-recruiting has become the newest form of hiring avenue. The world is also witnessing the democratization of recruiting because of technology boom. Companies and institutions are under constant pressure, not only to find top talent, but also to find them at lower costs. Now the concern remain that which form of E-recruiting offers best returns. Social Media and online recruiting portals are the popular methods. While we see a rise in usage of both, there exists a need to determine which method is most preferred by whom, the job seekers or the recruiters. Various factors go into determining which platform to choose. This study brings to you a comparative assessment of hiring sources, Job Boards Vs. Social Media for IT companies in Pune city.