IMPACT OF DEMOGRAPHIC DIFFERENCES AND OTHER FACTORS ON IMPULSE BUYINGJournal: International Journal of Management (IJM) (Vol.8, No. 2)
Publication Date: 2017-04-12
Authors : Smita Harwani; Sneha Ravindra Kanade;
Page : 58-67
Keywords : Impulse Buying; Consumer Behaviour; In- store Advertising;
Impulse Buying has a prominent role to play in today's lifestyle pattern. This study gives a view of the factors that affect various behaviour related aspects that leads to impulse buying. It also discusses about the variation in impulse buying behaviour due to demographic differences. The study is focused on the consumers belonging to Bangalore city. A wide range of research in this area was referred to review the work done by various researchers, which lead to the development of research framework. The statistical tools used in the research paper are average, percentages, standard deviation and chi sq test.
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Last modified: 2017-05-19 23:02:37