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MARKETING RESEARCHES IN PROCESS IMPROVE MARKETING MIX ON ENTERPRISE
Journal: International Scientific Journal "Internauka" (Vol.1, No. 27)Publication Date: 2017-04-30
Authors : Zinoruk Lidia; Evseytseva Elena;
Page : 123-128
Keywords : marketing research; planning; marketing research; desk research; field research; qualitative and quantitative methods; customer surveys;
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Abstract
The article was describes the main types of market research and gives examples the planning studies the essence and use of desk and field research, qualitative and quantitative research methods. Studied the basic methods of data collection, surveys, registration (observation) experiment, panel, expert evaluation. The theoretical basis used on a practical example of the company in order to find areas of improvement of the marketing mix.
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Last modified: 2017-05-30 03:18:55