PROTECTION LAW FOR CONSUMERS AGAINST THE DECEIVING INFORMATION OF ADVERTISEMENTS

Advertisement is an important medium in trade, because by using advertisement the businessmen could promote their products to the consumers. However, what is informed in the advertisement is not right, so that the consumers suffered financial loss. Advertisement is a kind of promotion which is mostly chosen by businessmen, to introduce their products to the consumers, therefore the businessmen do everything in order to be able to deliver effectively and efficiently their message by choosing the appropriate media, even sometimes it ignores the rights and interests of the consumers which are to get the right and truthful information. The existence of consumer protection law practically is still insufficient in protecting the consumers against the disadvantageous information of advertisement. Subsequently, it needs the role and cooperation from many sides especially the government in monitoring the advertisements so that the consumers could not be in disadvantageous position more.