LEATHER CRAFT INDUSTRY DEVELOPMENT STRATEGY IN TANGGULANGIN FACING ASEAN ECONOMIC COMMUNITY (AEC) IN 2015 WITH IFE AND EFE APPROACH

In facing Asean Economic Community (AEC) in 2015, the challenges that are faced by Indonesian in using ASEAN markets with competitiveness is still relatively low compared to other ASEAN nations; especially Singapore, Malaysia, and Thailand. The problem faced by large employers who joined INTAKO Cooperatives in facing competition are qualified products, Standar Nasional Indonesia (SNI) certificated, or excellent services. For that reason applied, Leather Craft Industry in Tanggulangin needs a development strategy so that the industry could be acknowledge in facing the competition. The purpose of this research was to determine the internal and external factors that affect, formulate strategies and create alternative strategies that can be applied in developing the leather industry in Tanggulangin Sidoarjo especially for a relatively large employers that are included in the INTAKO Cooperatives Sidoarjo. The data analysis method that is being used are IFE (Internal Factor Evaluation), Matrix EFE (External Factor Evaluation). IFE calculation results showed a total score of 2870 which consists of score weighting factors force of 2,362 and score weighting factor of 0.508 weakness. EFE matrix results generated a total weight of 1.00, the total score of the weight of 3,019 consisting of score weighting factor of 2,628 opportunities and threats score weighting factor of 0.391. Results of determining the ranking of alternatives by calculating eigen vector for each criteria and sub criteria, then the bag is eligible to sales improvement with a value of 0.479.