Studying the Status of Cosmetics Consumption among Women and Girls in Urmia University of Medical Sciences, Northwest of Iran

The need to show off is one of the addressed twenty most important needs. The aim of this study was to investigate the use of cosmetics among women and girls in Urmia University of Medical Sciences. In the present study, questionnaires were collected and prepared based on the psychological factors and social and cultural factors of different textures. Questionnaires were distributed among 120 female students of the Urmia University of Medical Sciences by simple random sampling. Based on the obtained results, the girl students of University of Medical Sciences selected mostly home as the places for making up and they also selected unofficial public places as the place for least making-up. Based on these results, home with 64.16% is as the most important and the public and the unofficial with 2.5% were the less important place for making up among female students in Urmia University of Medical Sciences. The most important criterion for choosing cosmetics among female students was brands of product with 34.16% and the less important reason was the words of the seller choose with 0.83%. The most frequent make up style among female students in University of Medical Sciences was traditional makeup with 41.66% and the less frequent type of makeup was feminist style. 48.33% of the studied women said that their families prevent them from grooming. Noteworthy making up at home has the highest frequency and the most frequent make up style is also traditional and religious and about half of the studied subjectswere also prevented from makeup by their families that its reason was religious beliefs.