Decision on Mitsubishi Mirage City Car in Jakarta Indonesia; Examining the Consumers’ Buying Intention over Promotion Mix and Product Quality

This study aims to determine the influence of promotion mix and product quality on the purchase decision over Mitsubishi Mirage car through buying intention as a mediating variable. The method of data analysis uses regression analysis and path analysis with SPSS 22. Questionnaires were distributed to 440 buyers and users of Mitsubishi Mirage in Jakarta by applying survey method. The results of this study indicate that promotion mix significantly influences buying intention, product quality significantly influences buying intention, buying intention significantly influences purchase decision, promotion mix of advertisement does not significantly influence purchase decision, product quality significantly influences purchase decision, promotion mix and product quality simultaneously have significant influence on purchase decision.