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LANGUAGE PECULIARITIES OF PROFESSIONAL AND NONPROFESSIONAL ADVERTISING TEXTS
Journal: Science and world (Vol.2, No. 46)Publication Date: 2017-06-20
Authors : Yakovenko L.K.; Kadyrova M.B.; Pernebayeva G.B.;
Page : 39-42
Keywords : professional speech communication; advertizing text; professional and nonprofessional texts; language features.;
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Abstract
The interrelation between advertizing texts and professional speech communication is proved; the advertizing texts (professional and nonprofessional) functioning in polylingual Kazakhstan space are considered; their peculiarities created on the basis of their conditionality by cultural, genre and professional factors are revealed and described; professional and nonprofessional advertizing texts are compared.
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Last modified: 2017-07-04 16:40:27