Sosyal Medya ile Kurumsal İtibar Oluşturma

With the effect of technological developments in the 21st century, conditions have changed and they continue to change day by day. Businesses are working to be able to survive in the global competition and maintain their existence. One of the most important means of achieving this is the strategic public relations function of the organizations and the corporate reputation management which is one of the most important functions of this function. In recent years, social media has started to be used in all areas. Institutions are also directed to social media and work to improve their corporate reputation in these environments. At this point, whether or not the fact that social media is used effectively by institutions is of utmost importance in terms of reputation. In this article, corporate reputation formation and social media relations were studied.