AS SPECIFIC MARKETING MANAGEMENT FUNCTION

Journal: International Scientific Journal "Internauka" (Vol.1, No. 29)

Publication Date: 2017-05-30

Authors : Masuk А.;

Page : 147-148

Keywords : marketing; management activities; administrative system; marketing program; demand analysis; market; "business philosophy"; advertising;

Source : Download Find it from : Google Scholar

Abstract

This article explores the theoretical aspects of marketing as a specific management functions. The basic principles and features of marketing activities in the enterprise.

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AS SPECIFIC MARKETING MANAGEMENT FUNCTION

Abstract

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