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THE INFLUENCE OF ADVERTISING ON HUMAN PSYCHOLOGY
Journal: International Scientific Journal "Internauka" (Vol.1, No. 30)Publication Date: 2017-06-15
Authors : Karkashadze Nargiza; Benidze Nana;
Page : 115-117
Keywords : advertising industry; sensation; contact sensing and remote sensing; mechanism of psychological impact; psychology of advertising;
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Abstract
The role and significance of advertising has increased in the last decade. This is the aim of analyzing the influence of advertising on human psychology. The aim of the research is to determine the level of the influence of advertising on human psychology and how modern advertising matches the motivation of consumers.
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Last modified: 2017-07-08 01:47:24