THE CONCEPT OF QUALITY AS REALIZED BY MEDICAL CARE CONSUMERS ACCORDING TO RUSSIAN ASSOCIATIVE DICTIONARY

The article is devoted to the problem of health care quality in Russia. The researcher focuses on the multiplicity of quality concept interpretations. The variety of interpretations of quality by the different participants of health care process including the customers is also discussed. The analysis is based on open data of Russian Associative Dictionary. The medicine-related vocabulary entries are selected, analysed and interpreted. The materials of mass survey associative experiments reflect the social images in consciousness of average native language speakers. However, some social views can often be unconscious. The cognitive signs and semantic volume of concepts associated with health care quality are discussed. The result of investigation is the additional components of meaning and approaches to mental image of health care system assessment.