INFLUENCE OF INDUSTRIAL ENVIRONMENT, RESOURCES, TRANSACTIONAL LEADERSHIP AND ENTREPRENEURIAL ORIENTATION TO THE COMPETITIVE ADVANTAGE STRATEGY AND TO PERFORMANCE OF SMALL MEDIUM SCALE ENTERPRISES (UKM) OF THE SMALL PRINTING INDUSTRY IN SURABAYA CITY

This research is intended to know and to analyze the influence of Industrial Environment, Resources, Transactional Leadership and Entrepreneurial Orientation to the Competitive Advantage Strategy and to the Performance of the Small Medium Scale Enterprise (UKM) of the Small Printing Industry in Surabaya City, East Java Province, Indonesia. Outputs of this research indicate that the Industrial Environment, Resources, Transactional Leadership have positive and significant influence to the Competitive Advantage Strategy, whereas the Entrepreneurial Orientation does not significantly influence the Competitive Advantage Strategy. In addition, output of this research also shows that the Industrial Environment, Resources, Transactional Leadership, Entrepreneurial Orientation and the Competitive Superior Strategy positively and significantly influence the Performance of the Small Medium Scale Enterprise (UKM) of the Small Printing Industry. The finding of this research is expected to be useful for the Owner or Manager of Small Medium Scale Enterprise (UKM) of the Small Printing Industry in Surabaya City, East Java Province, Indonesia, namely as valuable information or input in order to know the external as well as the internal factors influencing the Competitive Superior Strategy and to the Performance of Small Medium Scale Enterprise (UKM) of the Small Printing Industry.