RESERVES TO INCREASE COMPETITIVENESS OF AGRICULTURAL BUSINESS ENTITIES

The integration of Ukraine into the global community was aimed not only at cultural and traditional exchange but, first of all, at the desire to become a part of the economic sphere. One of the ways to achieve it is taking a certain niche in the export and import operations. It is the export potential of the agricultural branch that enabled our country to become well-known in the global economic market. However, despite the significant agricultural prospects, the export potential of this sector of the Ukrainian economy is being implemented quite poorly as it mostly concerns raw material export. The reason for this is low competitiveness of agricultural business entities. The basic components of a successful activity and high competitiveness of any company, an agrarian business in particular, is financial stability, i.e. the ability to carry out business activity on the basis of self-repayment and self-financing, as well as facilitation and support of development by the State and regional governmental authorities. The research concerning matters of searching for reserves aimed at competitive growth of agricultural businesses demonstrated that it was based on the strategy of stable development of social, economic and environmental system of each individual region. Based on this statement, it is understood that the potential capabilities of agricultural businesses are concealed among the aggregate of administrative hierarchies and stipulate usage of the regional potential within the state and interstate innovative and investment development programs. Special attention should be paid to the factors directly and indirectly affecting the activities of agricultural businesses. These include tools and levers of the governmental policy in various spheres and administration sectors as well as legislative approaches and solutions in regulating the agricultural activity both in the domestic and foreign markets. Rational interaction of the governmental and regional components should result in facilitation of economic and environmental condition of the region and the country in whole, employment and welfare growth, resolution of integration and investment issues and increase of the food security level of the country. Thus, the suggested methodological approaches to the search of available reserves of resource potential and food security of agricultural businesses, based on the detected factors of formation and development of competitive advantages of such businesses, shall be aimed at the expansion of marketing activity and available assessment system for agricultural business competitiveness. This shall facilitate their financial stability and solvency, growth of operation rates on conditions of self-financing and self-repayment, and, as a result of the above-said, growth of their competitive ability level.