ENVIRONMENTAL PUBLIC RELATIONS IN THE FUNCTION OF SOCIOECONOMIC DEVELOPMENT
Journal: The Scientific Journal for Theory and Practice of Socio-economic Development Socioeconomica (SJSECO) (Vol.1, No. 2)Publication Date: 2012-12-31
Authors : Ranković Snežana;
Page : 291-297
Keywords : Environmental public relations; public relations; development;
Abstract
Development theory and practice of public relations is gradually drawn into all parts of society. This unstoppable process of globalization both helps and technological changes that happen every day. The truth is that public relations are a global activity with excellent opportunities for development. The challenge is to define and implement environmental practices public relations in a way that, in the public interest, promote understanding and harmonious relations among nations and organizations.
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