Developing Quality Management Measures In Print and Visual Media: Challenges Ahead

Objective – The study aims to explore the opportunities of quality measurement concepts in print and visual media. Methodology/Technique – The study focuses the key issues and concerns related to quality dilution and total quality damage of news and information. Findings – The primary issues are identified as agenda setting, framing, lobbying, politicization, paid news syndrome and absence of code of ethics and value based professional education. Novelty – The study describes the importance of quality measurement standards, and standardization, role of ombudsman, positive news framing and agenda setting, citizen journalism etc. Type of Paper: Conceptual