A Conceptual Framework on Promotional Activity Practices in Malaysian Education Resource Center

Objective – The purpose of this study is to provide an understanding whether there is a significant influence contributed by the activity in enhancing the education resource center's performance. The terms education resource center, school resource center, learning resource center and many others had been used interchangeably to represent a school library. The research intended to answer the following questions: What kind of promotional methods used by the education resource center in conducting promotional activities? What are the challenges faced by media teacher in conducting promotional activities? Do promotional activities affect the education resource center performance? Methodology/Technique – There should be an active encouragement towards a continuous usage of the education resource center, thus promotional activity can be seen as a vital approach in the delivery of comprehensive along with efficient services. Findings – Consequently, this can facilitate in building the perception of need and improve the image of the library. Novelty – Education resource center is vital to learning and act as a central point for engagement with all kinds of reading, access to information and knowledge building. Type of Paper: Conceptual