Online Marketing and its Importance

An online shopping plays a most important role in marketing area. Online shopping saves the people the drudgery of hopping from one shop to another to buy the items they require. However, with so many online retailers selling a large variety of products, it becomes impossible for even online shoppers to decide what to buy, and from where. There is an urgent need of one-stop shopping information centers from where we can receive all relevant information on the products and services available. There are some sites online that offer reports on various products and services. These reports are based on information received from online purchasers. This study focuses on the consumers' perceptions towards online shopping and to know consumer satisfaction regarding the purchase of durable goods through online stores. Hence this study gains importance.