ARCHETYPE AND METAPHOR AS COGNITIVE BASIS OF ART FORM IN INDUSTRIAL DESIGN
Journal: Art and Literature Scientific and Analytical Journal TEXTS (Vol.3, No. 3)Publication Date: 2013-09-01
Authors : Luidmila Freivert; Evgeniy Zherdev;
Page : 31-41
Keywords : industrial design; typological basis of art form; metaphor; archetype; “Words and Things” by M. Foucault;
Abstract
In the article the problems of metaphorical imaginary and typological foundations of art form of industrial design are dedicated. The definition “archetype of art form” appears in the paper. These archetypes and metaphorical devices are described in four categories of resemblance by M. Foucault, propounded in his book “Words and Things”, are analyzed with point of view of aesthetic, artistic applied industrial design. The connections of archetype and metaphor are described.
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