A STUDY ON ATTITUDE OF CONSUMERS TOWARDS ECO-FRIENDLY PRODUCTS

The present environmental awful conditions are ever more threatening consumer health and wellbeing at both globally and nationally. Therefore, consumers are becoming more sensitive in their environmental attitudes, perceptions, preferences and purchases. The attitude of consumers is a mixture of her or his beliefs, feelings and buying plans towards eco-friendly products within the setting of marketing. The results reveal that 56.40 per cent of consumers viewed that the level of attitude towards ecofriendly products at moderate level followed by high level (26.68 per cent) and low level (17.02 per cent). There is significant difference between socio-economic profile of consumers and their attitude towards eco-friendly products except gender of consumers and attitude towards eco-friendly products. The producers should improve the design of eco-friendly products in order to attract consumers effectively. The marketers or retailers must place eco-friendly products in their shops in such a way, consumers are able to locate easily while buying.