IMPORTANCE OF MERCHANDISING FOR TRADE COMPANIES

This article is devoted to the role of merchandising in the effective promotion of products and, most importantly, in the achievement of the consumer demand. The article points out the factors that influence the effective promotion of products, namely the location of the enterprise, its area, the competent placement of the products sold, advertising in the premises, sound accompaniment, etc. The article discusses the main points of how to properly distribute goods in the trading space and how to become a powerful competitor. However, the emphasis was placed on the proper placement of the products sold.