THE ASSESSMENT OF A NEPALESE BANK IN TERMS OF CORPORATE SOCIAL RESPONSIBILITY (CSR)?

CSR is an approach which bridges the gap between organisation and the external environment We know that organizations cannot perform their business activities in isolation; they have to consider various dimensions in order to accomplish the desired corporate goals.. Every organization has some responsibility towards the society therefore, performing business activities by coordinating every aspect, generating profit and at the same time focusing on the upliftment of the community is a difficult task for any corporate house- big or small. It has been found that in Nepal many companies are practicing CSR activities and is same for Nepalese banks too, but an extensive, in-depth and continuous work is required for the all round development of society and nation at large. This study is based on one of the leading private bank of Nepal, head-office located in the capital city ‘Kathmandu’. For this study, the Qualitative data was gathered from 34 Executives, 55 Assistant Level Employees and 25 customers. The data derived from the survey provided a map of what, why, when, where and how, the bank has been able to deliver its efforts for the upliftment of the society which ultimately adds to the development of the country. The basic aim was to derive a relationship between the Bank and its role in fulfilling its social obligations.