The Modern Concept of Measuring Efficiency - Implementation and Attitudes of BSC

In modern information environment it is not enough that companies measure their results only using data from the past. BSC (Balanced Scorecard) can be considered superior to previous approaches of strategic performance management that focus only on financial measures. Balanced Scorecard includes both financial and non-financial measures that drive future financial organization performances. The research questions, which this work provides answers to, is concerned by the level of awareness of 37 surveyed managers of small, medium and large companies in the Republic of Serbia with the BSC, then identifying the degree of BSC implementation in these companies, as well as the reasons for not adopting the BSC and tests which use similar performance measures.