INFORMATION IN THE CONTEXT OF MARKETING OF INFORMATION TECHNOLOGY

The subject of research is theoretical and practical issues of development and implementation of marketing information as a tool to influence economic development. The study aims to determine the details of the national information marketing modern conditions of education and study areas of improvement. Research methods. The paper used a set of scientific methods and approaches, including systemic, structural, comparative, factorial, allowing realize conceptual integrity of the study. The results of the work. The features information implementation of national education policy. A priority directions of improvement of information marketing the medium term. Range of application results. The sphere of education. Conclusions. Information Marketing sets and continually supports not only trade but also exchange of information between potential participants of market relations. Need it the better, the more manufacturers of similar products opposed to those in need in her subjects. Typically, before the conclusion of the agreement, the employer is trying to explore the smallest detail nuances consumer preferences and buyer, in turn, operational and economic characteristics of the proposed goods. With channel marketing communications network information about the state of supply and demand are the property of both parties. The act of sale is only if the producer and the buyer agree on a mutually beneficial contract. The result of the agreement - the transition from producer to consumer rights to use goods in exchange for other goods or money.