FEATURES PRICING IN TOURISM

The article discusses pricing methods and techniques used by enterprises of the tourism industry in Ukraine. The study aims to determine the need for improvement of the tourism industry to ensure normal conditions for improving the functioning of tourism. The methodological basis of research are normative and legislative acts of Ukraine, analysis of scientific publications and statistical data. Methods of research supports: a systematic approach, comparative analysis, statistical observation and comparison. The results showed about the need for flexibility in pricing tourist product.