EVALUATION ATTRACTING DETERMINANTS FOR THE MARKETING SERVICES IN THE JORDANIAN TOURISM SECTOR INTO THE SOUTHERN REGION: AN EMPIRICAL STUDY FROM THE VIEWPOINT OF CUSTOMERS (TOURISTS)

The study was based on Jordan's tourism sector and the determinants of attraction that faces as the study society was Southern Region / Jordan. To Study the tourism sites and to analyze the obstacles that faced it and that from the standpoint of customers, the tourism sites in Jordan reached till (5) Petra, Aqaba and Wade Rum, karaka, Dana. And the sample took at a rate of thirty tourists for each site which means 150 customers. The study aimed to find out the determinants of attraction in the Jordanian tourism sector, and shows that Rising costs, Evolution of the laws and The strength of internal and regional competition, In addition to the lack of promotion budget and the low level of infrastructure for tourism services (Metadata infrastructure) all of these are the most multiple determinants that faces the Tourism sector. The study recommended to reduce the costs of buying tourism products and promote tourism families, And the development of laws to keep pace with developments in the tourist industry of Jordan and provide high-quality tourism products to overcome the difficulties of the internal and regional competition and to increase the allocations of promotion for the Jordanian tourist industry, at last the Rehabilitation of infrastructure for tourism in Jordan.