Competitiveness of commodity, export potential of enterprises, as basic factors of development of economy

Based on the analysis of papers of the domestic and foreign researchers (M. Porter, I. Lukinov, M. Delyagin, G. Skudar and others), clarified are the terms of competitiveness (goods, enterprises, economy) and export potential in the conditions of formation and development of market relations in the post-socialist countries. The relationship and interdependence of competitiveness and export capacity, the impact on them of human and intellectual potential are investigated.The methods of solving problems to provide the growth of competitiveness of goods (services) of enterprises of economically-developed countries are examined. It was established that in a modern economy the determinant factor of growth of goods competitiveness is the quality and professionalism of labor force, personnel, population. The structure of foreign markets, the role of multinational companies in the development of international trade are analyzed. It is proved that on the modern high-tech markets dominat the MNC, and the competition between them in some cases is replaced by the collusion in order to obtain the commercial rents. Peculiarity of the telecommunications markets is that they are controlled by the MNC, and the competition in the best cases is oligopolistic, in the worst cases - monopoly is dominated. The communication markets in post-socialist countries are monopolized by the MNC. The need to enhance the role of state, national vertically-integrated structures in the growth ofcompetitiveness of domestic producers is proved. The priority state measures to increase the export potential of commodity producers are justified. The advisability of access to international markets after saturation with given commodity (service) of the domestic market is proved. Moreover, the prices of goods sold in the domestic market should be lower than the prices of exported goods. The practical recommendations arte aimed at improving the competitiveness of goods (services) produced by domestic producers in the conditions of global and regional integration processes.