Influence of Internal and External Environment‘s Factors on the Activity of Enterprises of light Industry

This article analyzes the problem of the influence of internal and external environment‘s factors on the activity of enterprises of light industry. Special attention is paid to identifying the most important factors of internal and external environment that affect the activities of enterprises. Among the internal factors the factors, that most of all effects on production and product strategy of the company are identified. External factors in terms of their direct and indirect effects on the activity of the enterprise are considered.