ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Effect of Innovation-based Marketing on the Diffusion of Innovations and on Competitiveness in the Global Economy

Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.32, No. 2)

Publication Date:

Authors : ; ;

Page : 200-205

Keywords : innovation-based marketing; marketing innovations; diffusion of innovation; globalization; competitiveness;

Source : Download Find it from : Google Scholarexternal


The classification of innovation-based marketing definitions according to general characteristics is made.The components of innovation-based marketing are clarified. The authors found that the innovation-based marketing concepts are inseparably inherent to all kinds of business activity. The role of innovation-based marketing as a tool to intensify the diffusion of innovation and increasing of innovation competitiveness at the micro and macro level in terms of globalization is grounded. Measures of the innovation-based marketing for the implementation at the Ukrainian enterprises are proposed.

Last modified: 2017-09-01 13:29:33