THE SELECTED MEASURES OF INNOVATION

The introduction of new production and sales methods, use of the new materials and changes in the organization of the market position, are closely connected to looking for the new approaches how to measure performance of innovation. Measurements of innovation referred in this document as the coefficients, are universal. They can be used not only at the macro and micro level, but also at different stages of innovation activities. The essence of the measurements is the pro rata indicator, which compares the volume of sales (production) of the innovative activities carried out in the overall volume of all sales carried out of the individual subject (production). The total volume of sales has a universal character. A particular problem constitutes a determination of innovative sales and even the importance of a variety of innovative sales innovation. Innovation coefficient has a universal use, it can be used on the macro and micro level.